Over the past several weeks (and months, really) much has been made of the Obama campaign’s impressive application of the internet and Web 2.0 to connect with, raise funds from, and mobilise his supporters.
I have long applauded those activities, particularly the degree with which such efforts enabled supporters to feel part of the movement. [...]

Great post this morning by Emma Mulqueeny on a recent report on Obama’s social media strategy. My reaction to the Social Obamedia phenomenon has been one of contradictions: pride that the campaign’s application of key social media principles has been successful, optimism that it has generated such an avalanche of interest from the mainstream, and [...]